At Paw Naturals, we're proud to offer Primal, a brand of pet food that prioritizes species-appropriate nutrition. Primal's founder, Matt Koss, was inspired to create this line of products after discovering that his dog, Luna, was displaying early signs of renal failure. Despite trying other methods, it wasn't until Luna was switched to a raw food diet, based on bones and raw food (BARF), that she experienced a significant improvement in her appetite, energy, and overall happiness. Witnessing the transformative power of raw feeding, Matt set out to share the benefits of a natural, species-appropriate diet with other pets.

Primal's mission is centered on elevating pet health through high-quality, nutritious food that's as close to nature as possible. As fellow pet owners, we understand the importance of choosing the right source of nutrition for your furry companion. That's why we're thrilled to offer a range of Primal products that are refined and enhanced from Matt's original homemade recipe. With a focus on quality, safety, and nutritional value, we've made it easier than ever for pet owners to provide their furry friends with superior nutrition. Choose Primal and unleash the power of species-appropriate nutrition for your beloved pets.